Marcin Przybylski is a Business Solutions Consultant at the multinational software house Comarch, based in the vibrant city of Bangkok, Thailand. His primary focus is on elevating customer loyalty for major brands throughout the APAC region using Comarch's exceptional and award-winning solutions.

With numerous years of experience, Marcin specializes in cultivating business relationships with Asian brands. He provides comprehensive business consultancy services that effectively bridge the gap between Europe and Asia.

Within Comarch, Marcin Przybylski is at the forefront of redefining customer loyalty management. He introduces innovative strategies and cutting-edge IT solutions that propel brands to new heights. His passion lies in integrating the latest technologies into the customer loyalty domain, with a particular emphasis on advocating for Artificial Intelligence and Machine Learning. Marcin actively drives the company's R&D progress internally, and externally promotes the formidable capabilities of Comarch's solutions to brands seeking a powerful edge.

Emir Fauzi, Co-Founder & Chief Executive Officer Emir obtained his education at Aberystwyth University, Wales, UK and graduated with First Class honors in Accounting and Finance BSc (Hons). Emir begins his career in 2017 as a banker in a Malaysian local bank then after moved to international bank. After 6 years in banking industry, Emir decided to quit in 2022 and start his entrepreneur journey with Bayu Somerset.

Low Ngai Yuen is the Chief Merchandise and Marketing Officer for AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a last mile courier services and logistic company while OCK is in the business of telecommunications, network services and renewable energy. She is also a multiple award-winning advocate with an extensive and a proven track record of transformative impact across diverse sectors. President of the 24-year-old Persatuan Kakiseni that champions the arts and its advocacy; and in 2013, she founded Pertubuhan Pembangunan Kendiri Wanita Dan Gadis, WOMENgirls; an NGO dedicated to program interventions to remind women as role models to younger girls to achieve their potentials. Yuen’s acclaimed social film on humanity called Orang Itu scored a 10/10 from film critic, Tan Sri Johan Jaafar in The Star and is named the top 5 must watch Malaysian films. This film is still showing on Netflix since 2021. Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.

Alice serves as the Head of Retail at MRCB, with a distinguished career spanning over two decades in the property and retail industries. With a wealth of knowledge and expertise gained from various roles, Alice has developed a unique understanding of the retail sector, encompassing retail operations, property management, and strategy planning on mall tenant mix and marketing events. Currently, she oversees the operation management of shopping malls, spearheads retail space planning for both new and existing projects and ensures optimal tenant mix and customer satisfaction through her expertise in mall operation.

Phillip is an emerging leader in the retail industry, currently serving as Head of Ventures at AEON, where he drives innovation and growth across multiple units, including new business development and corporate venture capital.

With over 15 years of multifaceted experience in corporate, entrepreneurial, and investment banking roles, Phillip brings a unique blend of strategic insight and hands-on experience to his endeavours.

A UK graduate with First Class Honors, Phillip is also a Certified Credit Professional and a PADI Divemaster. His colourful career journey reflects his risk taking aptitude and dedication to excellence and innovation. Beyond his professional commitments, Phillip is an avid scuba diver and amateur golfer, embracing challenges both on land and beneath the surface.

With a background in Mass Communications and Fashion Design, Allison has more than 17 years of experience in the Fashion industry in both brick and mortar retail and E- commerce space. Her extensive experience in fashion spans across Product Design & Development to Strategic Planning and Brand Management. She was VP with Lazada, leading the Fashion Category for 3 years with a team of more than 20. Allison is a Zalorian boomerang, together with her team she launched one of the most successful collaborations with Sometime by Asian Designer back in 2016, selling out within the first hour. Now in her second tenure with Zalora, she has successfully launched a number of giant retailers such as H&M, &Other Stories and NEXT UK, adding to the eight thousand plus brands on Zalora's platform.

With over 15 years of experience in the F&B industry, Evelyn has developed a strong understanding of the market and extensive knowledge of effective marketing strategies.

This has resulted in a proven track record of awards for Secret Recipe, including the ‘Brand of the Year by World Branding Awards from London, Kensington Palace’ and ‘Best Brand Platinum Award by SOBA’ for 2018, 2019 and 2022 in a row.

Not only that, Secret Recipe was also awarded Silver at the Putra Aria Brand Awards 2023.

With over 12 years of experience at the forefront of digital and retail transformation, Ramneek has driven impactful change for renowned Retail & FMCG brands like Bata Malaysia, Decathlon Malaysia, and Pidilite Industries Ltd (India). His expertise spans E-commerce / Omni-channel leadership, Digital transformation, and Retail Sales & Marketing, positioning him as a thought leader in the industry.

Ostwin is the CEO of Alpro Foundation, the charitable wing of Alpro Group.

He is also spearheading the Sustainability & Impact portfolio of Alpro Group, consolidating the effort of long term projects which covers ESG components to building a resilient company that cares for the community, employees, and environment. With projects covering Klang Valley and into the forest of Taman Negara.

Alpro started as a community pharmacy 22 years ago, and now we have more than 10 business units including e-commerce, telemedicine, distribution and many more.

We strive to build an ecosystem that allows consumers to connect seamlessly in the arena of healthcare services, ranging from pharmacy, clinics, physiotherapists, audiology, mum's and baby to silvercare services designed for the community.

Delivering experience is our core and community-driven impact is close to our hearts.

"Michael Tan is a seasoned coffee expert and educator with a rich background in the coffee industry. His journey began in Kuala Lumpur, Malaysia, where his passion for coffee blossomed into a dedicated career. Michael's expertise spans across various facets of the coffee world, from coffee brewing and barista skills to coffee education and consultancy.

One of Michael's significant roles includes serving as the head judge for the Philippines AeroPress Coffee Brewing Championship, showcasing his deep understanding of coffee brewing techniques. His career is also marked by impressive achievements such as being part of the team that organise the Guinness World Record for the largest culinary competition and the Malaysia Book of Records for the largest coffee festival.

Beyond competitions and festivals, Michael is deeply invested in the academic side of coffee. He has collaborated with Universiti Teknologi MARA (UiTM) on a coffee research program, further solidifying his reputation as a knowledgeable and innovative professional in the field.

Michael's dedication to excellence and continuous learning has earned him recognition and respect within the industry. He is well-known for his ability to convey complex concepts in an accessible manner, making him a sought-after educator and consultant. Additionally, he frequently collaborates with other coffee professionals and enthusiasts to promote knowledge sharing and innovation, fostering a strong coffee culture and community.

Through his work and numerous contributions, Michael Tan has become a prominent figure in the coffee scene, inspiring many with his passion and expertise."

Malaysia-based Amy Lim joined Ego Pharmaceuticals at the start of 2024. She strategically leads Digital and E-Commerce functions for their Asian markets, sharing her expertise on topics such as performance media, CRM, online channel platforms and digital analytics. Previously, she was with L'Oreal Group as Head of Marketplace and led the e-commerce team to deliver commercial growth for L’Oreal’s prestige brands, such as Kiehl’s, Lancome and Shu Uemura across both Malaysia & Singapore markets. Prior to L’Oreal, she built her career in Procter &

Gamble, solidifying her digital expertise and leading their e-commerce business in Malaysia, and subsequently Thailand. In the early stages of her career with Shell, she was an early pioneer in South East Asia who established a business model for engine oil brands to expand their distribution model to e-commerce platforms.

En Ni Lim began their journey as a community pharmacist and is registered with both the Pharmacy Board of Australia and Malaysia. Driven by a passion for community primary healthcare, En Ni Lim strives to empower young talents and foster continuous innovations in Malaysia’s pharmacy practice. At Alpro Pharmacy, where En Ni Lim serves as Chief Pharmacist and Engagement Director, the focus extends beyond mere dispensing. Alpro’s two-decade commitment to safeguarding medication safety has led to significant advancements, including the rollout of digital prescriptions in community pharmacies. This milestone benefits both Alpro and Malaysians. Innovations in medication dosing aids at Alpro inspire peers to further enhance medication safety, with a deep appreciation for the lives of patients, recognizing each as an important person to someone’s family.

Nicky Lim is an emerging leader in SME marketing and business development with over 15 years of corporate and start-up experience in Malaysia and Singapore. He is currently in the midst of building a strategy consulting company specializing in helping Malaysian small, medium enterprises achieve steady and sustainable growth aligned to the UN’s 17 SDG’s primarily in the area of good health & wellbeing, quality education, and decent work & economic growth.

Nicky’s career has been marked by a diverse array of roles that have honed his expertise across multiple domains. He began his journey in the corporate sector, where he quicklyadvanced through the ranks due to his innovative approach to marketing and strategic development. After several successful years, Nicky transitioned to the dynamic world of start- ups, where he co-founded and scaled multiple ventures, gaining hands-on experience in entrepreneurship, marketing strategy and business management.

Outside of work, Nicky is a racing driver and a motivator. He competes in local and regional racing events, where his determination and competitive spirit shine. As a motivator, Nicky frequently speaks at events and workshops, sharing his experiences and insights to inspire others to pursue their passions and overcome challenges. His commitment to personal growth and resilience serves as a powerful example to those around him.

Amy is a seasoned expert in master planning development consultancy and a diverse range of real estate consulting projects, specialising in multi-scenario highest-and-best-use studies for both traditional and emerging asset classes. Recently, she has written research white papers on trending real estate issues, specifically on senior housing, data centres, and the adoption of ESG in the real estate industry in Malaysia. With extensive experience in providing investment advisory services to local and foreign investor groups, as well as delivering independent market reports for IPO listing submissions, Amy brings invaluable data-driven insights to her clients. Her expertise extends to the dynamic commercial retail real estate sector, where she has spearheaded an array of retail research and consultancy studies for a diverse range of owners and institutional clients. With a focus on urban commercial retail assets, she has provided keen data-driven insights into the evolving landscape of shopper

expectations and market trends on projects all around Malaysia – including Kuala Lumpur, Johor Bahru, Penang and Kota Kinabalu.

In her earlier roles as Head of Research in the international property consultancy firms of Savills and CBRE, Amy played a pivotal role in shaping the company’s strategic direction in their Malaysian affiliate offices. Prior to that, she held the position of Head of Market Research & Analytics at Sunway Property, where she established a highly-

regarded in-house property think-tank and spearheaded impactful research and planning initiatives that guided senior management decisions. Her corporate background has endowed her with a profound understanding of client-

side requirements, evident in the clarity and effectiveness of her consulting advisory.

Combining her practical industry experience with a strong foundation in corporate real estate valuation gained during her tenure in Colliers, Amy brings a well-rounded perspective to her consulting engagements. Her ability to provide valuable insights and strategic recommendations has earned her a reputation as a trusted advisor in the real estate sector.

With a wealth of experience spanning two decades in the Malaysian real estate industry, Amy is frequently sought after by esteemed clients, financial institutions and developers, to share her expertise at prominent real estate events in Malaysia and Singapore. Her comprehensive research knowledge and authentic presentation style allows for effective delivery of key real estate findings, making her a trusted and influential speaker in the field.

Abigail brings over 6 years of experience in the tech industry, with more than 2 years specifically in the marketing technology space. Her enthusiasm, customer-focused approach, and dynamic energy have earned her widespread praise. As a passionate Sales Representative, Abigail is dedicated to helping companies enhance efficiency, reduce costs, and maximize profits.

Kester Poh is the Co-founder and CEO of AiChat, an award-winning AI-powered conversational customer experience platform headquartered in Singapore. Under his leadership, AiChat has grown its presence across the APAC region, partnering with top brands like Bayer, MR DIY, Petron, UPS, Marina Bay Sands, and M1. Recently, AiChat was acquired by reAlpha, a Nasdaq-listed company, and is now expanding into the U.S. market.

Before founding AiChat, Kester worked at WPP Group, one of the world’s largest advertising networks, where he led numerous award-winning digital campaigns for Fortune 500 companies. He is passionate about AI, emerging technologies, and entrepreneurship, with a strong belief that AI will enhance everyday life and drive business success.

Soon Yean is the Country Manager, Malaysia, Adyen, where he leads the company’s growth in the market. Before his role as Country Manager, Soon Yean was Head of Account Management for APAC, where he helped key regional customers grow and succeed by earning trust, providing proactive guidance, and moving with speed. Soon Yean’s strong rapport with our customers enabled him to gain a deep understanding of the merchants’ goals and drivers and to this end, he successfully led his team to influence and fulfill the global payments strategy of key accounts. Prior to joining Adyen, Soon Yean developed his technical expertise and industry knowledge from his stints in companies like AirAsia and Amadeus Asia.

Pratiq Shah is a Senior e-Invoicing Consultant at ClearTax Malaysia, with vast experience of helping enterprises comply with LHDN e-invoicing guidelines. Pratiq hasplayed a key role in guiding businesses through Malaysia's digital transformation in taxcompliance, ensuring seamless e-invoicing adoption. His expertise in enterpriseconsultation and implementation has made him a trusted advisor for companies navigating the complexities of LHDN regulations.

Aphissada Demikul, or Demi, ventured into entrepreneurship 20 years ago. Leveraging her expertise in Industrial Engineering, Wholesale Distribution, Retails and Manufacturing, she has propelled Teibto to become a top Oracle NetSuite partner in Asia, earning several awards, including the prestigious NetSuite Asia Partner of the Year 2023.

Jerry Ng Yan Xun (黄彦循), a visionary technology entrepreneur, currently leads the team at PGMall, Malaysia’s No.1 Homegrown Online Shopping Platform, as the Chief Operating Officer (COO). He graduated with First Class Honours in Master of Science in Scientific Computing from University College London, United Kingdom (2017-2018), and also holds a Bachelor of Science Degree in Physics from

Imperial College London, UK (2013-2016). With substantial experience in software development and e-commerce industry, Jerry has achieved numerous awards at a relatively young age.

Among the awards he has won are:

- The Malaysia Role Model Enterprise

Award for the Top 50 Enterprises in Malaysia

- The MyMalaysia Award for outstanding achievement in brand excellence

Under his leadership, PGMall has recently garnered more than 2 million shoppers and 33,000 sellers. The Gross Merchandise Value (GMV) has increased in tandem with PGMall’s consumer growth, with annual GMV climbing exponentially since Jerry came onboard, averaging 8 times GMV growth. As part of its business development goals, PGMall is set to venture into regional markets within the next 5 years, focusing particularly on South East Asian countries. To initiate this expansion, PGMall currently has openings in Indonesia and aims to increase its brand presence through localized marketing efforts. Jerry believes that PGMall’s rapid growth was made possible through great teamwork and immense trust from his co-workers and business associates. PGMall strongly adheres to its principles of knowledge sharing and providing unwavering motivation to help each other succeed. As a man with a futuristic vision, Jerry often encourages his team to constantly progress and innovate to stay competitive in the market, particularly in the e-commerce sector. Under his exemplary leadership, PGMall is poised to achieve new heights in GMV while setting new benchmarks for e-commerce businesses in Malaysia and, subsequently, in the region, as competitiveness is essential for healthy business growth.

She holds the esteemed position of Head of Targeted Merchant Ecosystem. In her role, she focuses on the strategic acquisition, incubation, and growth of targeted sellers. Her efforts are instrumental in developing comprehensive seller education programs, providing onboarding guidance, and crafting business growth plans that empower merchants to achieve their fullest potential.

Her dedication to fostering a thriving merchant community is truly inspiring, and her insights will undoubtedly provide valuable perspectives for all of us.

Victor Chin is currently the Head of Digital Experience at IOI Malls in Malaysia, overseeing the digital transformation at IOI Malls, with IOI City Mall being the largest shopping mall in Malaysia. He has more than 20 years of experience in the software industry with a specialization in digital marketing and cloud applications. With a strong background in enterprise applications implementation and deployment, he previously founded a digital marketing agency and a cloud solutions integrator that was acquired. Fun fact, he is also known for scaling up Malaysia’s #1 natural peanut butter brand - JOBBIE in recent years.

Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing, communication and brand for leading lifestyle tea br

and, Tealive. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the e-hailing platform, followed by a role as Marketing Manager at ADA, a leading data and artificial intelligence agency part of the Axiata group. Most recently, she held the role of Head of Marketing at foodpanda, the food delivery.

Shaakir Siraj, the Managing Director of Tri Shaas Sdn Bhd, is the visionary behind MYDIN MART, a franchisee of MYDIN overseeing supermarkets and mini markets. He holds a Bachelor’s degree in Commerce and an MBA in International Business. Shaakir's career began in Australia, where he worked as a tax accountant and part-time consultant for the British High Commission, while also serving as a tutor at Monash University in Melbourne. After returning to Malaysia, he joined KPMG as a tax consultant before transitioning to the retail industry with Tri Shaas and MYDIN. At Mydin, he played a crucial role in the operational support team and later became the Supply Chain Lead. Recognizing his passion for the field, Shaakir ventured out and began exploring the mini market format. Today, he focuses on expanding and refining the mini market business model under the MYDIN MART brand.

Jaziri Alkaf's journey began with a foundation in architecture, honing his creative spirit in the world of design and aesthetics. After years of professional experience in Auckland, New Zealand, he returned to Malaysia. From 2020 to 2023, Jaziri served as a Member of Senate and Member of Parliament, actively shaping policies and advocating for positive change in education and bilateral relations. His commitment resonated with the people he represented, leaving a lasting impact.

Jaziri's influence extends beyond national borders. He spearheaded Malaysia's largest youth programs, including initiatives like "Minds For Malaysia: Bridging The Skills Gap," "Rise Malaysia: Young Women Empowerment Forum," and the "Youth Empowerment Fair 2023 & 2024." Through these programs, he equipped countless young minds with the tools needed to thrive in a rapidly changing world. As a speaker at international conferences and forums, Jaziri shared insights on economic cooperation, education, and youth empowerment in countries such as Indonesia, China, Russia, the United Kingdom, and the USA.

Jaziri's impact also extends to trade and investment, facilitated a total bilateral trade volume of USD 1.65 billion over the last three years. China, Indonesia, and the UAE emerged as the top three foreign direct investors into Malaysia under his leadership. As a published author, Jaziri's books—"Do More Of What Makes You Awesome" and "Soft Skills For The Future"—inspire youths and young adults to embrace their potential. Jaziri’s accomplishments extend to being recognized as one of the 1000 most successful people in Malaysia—an accolade that reflects his impact on various front, published in the Britishpedia's book Successful People of Malaysia.

Salil is a seasoned sales and marketing leader with extensive experience scaling businesses across Southeast Asia, the Middle East, and India. At Reckitt, he is spearheading the development and execution of omni-channel strategies, ensuring the best products reach consumers in Malaysia and Singapore. His work aligns with Reckitt’s mission to protect, heal, and nurture, striving for a cleaner and healthier world.

Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group with 11 years of experience working in Hospitality Industry for YTL Hotels, where she gained experiences, skills and knowledge in a world where Customer comes First, Integrity and Honesty as well as Innovation is a key value in driving phenomenal customer experiences to deliver the best services for customers at all ages.

My personal work philosophy, “Work is very important to me because I do enjoy doing things either helping someone or potentially change someone’s life no matter how small or petty it can be.”

I enjoy learning new things, and making mistakes because that is where I discover new strength and weaknesses of myself and what I am capable of.

To be able to help both internal and external customers through challenges in life gives me a sense of purpose in my work. Whenever I face challenges at work or with someone, I use the motivation I get from helping others to push myself and be a better version of myself. I enjoy listening to other too because they are my best Teacher! Working with others helps me thrive in the workplace and I would consider myself a team-oriented person for any give projects or daily work.

MOHD FIRDAUS MOHD JOHARI started his career creating marketing campaigns & marketing strategies at a well-known telco company. this experience covers designing verbal & written communications with both internal parties & external mass market audiences. Ultimately, his team was able to execute a go-to-market strategy that succeeded in having a retail outlet in all major public universities in Malaysia and almost 150,000 registered users in 2 years.

He then founded a software-based start-up company. Managing technical queries of the software development team, drafting presentations & conducting business pitching in front of potential investors was a daily occurrence. As a result, he managed to secure half a million funding and was appointed as among the top 5 innovative solutions of digital malaysia corporate accelerator program (DMCAP) in 2015. A program jointly organized by telekom malaysia, MDEC & Startup Malaysia.

Firdaus is a design thinking practitioner. He is very passionate about innovation, creativity & entrepreneurship. He believes that he can help the nation by promoting the culture of innovation in Malaysia's business organizations. Firdaus is a subject matter expert in innovation, creative thinking, analytical skills & strategic thinking.

He is a certified professional trainer, registered trainer with the hrdcorp of malaysia, focusing on teaching principles of innovation & marketing. As a corporate trainer, he has trained staff of various companies which includes CIMB, Celcom, Petronas Cari Gali, Bursa Malaysia, PNB, UMW, Sime Darby Oils and many more. He is about to launch his first book about innovation titled: Innovation 365.

Glaiza is an accomplished Conference Project Head with a proven track record of orchestrating successful conferences and events. With a keen eye for detail and a passion for seamless event planning, She has consistently delivered outstanding experiences for attendees and stakeholders.

Glaiza is known for their dedication to excellence, ensuring that every aspect of an event, from venue selection to post-conference follow-up, is executed with precision. Their ability to adapt to changing circumstances and find innovative solutions has earned them a reputation as a reliable and resourceful professional in the field.

As a Conference Project Head, Glaiza is committed to exceeding expectations, providing memorable experiences, and creating lasting connections for conference attendees. With a passion for the industry and a commitment to continuous improvement, Glaiza is poised to make their next conference a resounding success.