Engr Hj Mohd Prasad bin Hanif is a highly accomplished and integrity-driven professional offering over 20 years of professional success on national and international levels with strong concentration and success in project management, business development, and human capital development. He is also recognized as a savvy, charismatic leader with strengths in reengineering business processes, defining continuous improvement, conducting lively brainstorming sessions, achieving consensus, recognizing and accelerating peer’s strengths, delegating purposefully and building powerful teams that exhibit unwavering determination and stoic resolve. Also, he is acknowledged as a business focused professional with diverse business knowledge, experienced in various industries and propensity to fuel positive change.

Mohd Prasad has been praised, commended and awarded for innovation, bravely exploring “uncharted waters”, rising during to the occasion during tough times. I capitalize on strong business acumen and natural leadership talents to steer the business and team towards excellence and new directions. Mohd Prasad completed his early education in the Royal Military College and was selected to further his studies under Petronas Scholarship. He graduated with a double degree in Electrical Engineering and Computer Engineering from the Johns Hopkins University, United States. He also completed a minor in Economics from the same university. His postgraduate work includes a Masters in Business Administration from University Malaya and a Diploma in Syariah from the same university. He also has a Diploma in International Arbitration and Mediation. His career in engineering began in Bosnia Herzegovina as a Project Engineer under the flagship of UNHCR to build and equip the Rakovica Refugee Camp as well as the adult education centres located in Zenica and Sarajevo. His engineering career continued in the Semiconductor industry where he was a lead engineer in LSI Logic, Oregon, United States of America. In this industry, he became team lead and led a team of engineers in system and process improvements resulting in cost savings more than RM10 million annually. He was also among the few lead engineers in introducing nanotechnology in Malaysia and started up the first 90nm production line in the country. After his stint in the Semiconductor Industry, he served as a consultant engineer to TNB where he led and successfully completed a Subsea Cable Laying Project from Kapar Power Station to Pulau Ketam worth RM65 million.

He completed the project within deadline, without safety incidents and with cost saving. As a Regional Investment and Strategic Projects Manager, Mohd Prasad managed a total fund of RM16 million and has started up businesses in India (Bangalore, Chennai, Mumbai), Sri Lanka (Colombo) and the Philippines (Manila). The passion for entrepreneur development and poverty eradication was ignited in his stint in East Coast Economic Region Development Council where he managed stakeholders including trainers and coaches for poverty eradication and entrepreneur development programs across the east coast. He was responsible for more than 12,000 participants with a budget of approximately RM300 million. He also spearheaded programs such as ECER-TERAS, ECER-Teraju, and DanaMudahCara. He has conducted business and entrepreneur development research and studies with University Malaysia Kelantan,

University Malaysia Pahang, University Malaysia Terengganu, University Sultan Zainal Abidin (UNISZA), and KPMG.

He is currently Chairman of Pertubuhan Generasi Al-Fatih, a dakwah movement focused on the issues relating to Palestine and socio-economic problems facing Muslims nationwide. He has a tauliah from Jabatan Agama Islam Negeri Selangor and frequently delivers khutbah and kuliyyah in Mosques across Selangor. He is also the Chairman of Sahabat Bumi Selangor, an environmental movement. He has served as the Secretary General of Green Clean World, an environmental NGO, since 2011. In 2008, he founded Darul Haq Global Ventures Sdn Bhd, a capital investment company with businesses and partners in Australia, United Kingdom, India and Sri Lanka. With his extensive experience in business ventures, he is also a Director in Dooha Ventures Sdn Bhd, an investment holding company. This business relies on fund management as well as investment portfolios with focus on poverty eradication. Currently, he is pursuing his Chartered Financial Analyst (CFA) qualifications to expand his business. He currently provides consultancy services to businesses under MARA and CEDAR, specifically focusing on

Strategic Management, Financial Control, Corporate Finance, Marketing and Sales. He is currently on the Board of the Association of Development Finance Institutions Malaysia (ADFIM) and acts as the Secretary General of the association. In the arena of sustainable development, Mohd Prasad Bin Hanif has organized and spoken on Sustainable Development issues locally and internationally on Technology, Development Finance and Poverty Eradication. He is also a certified Trainer and Speaker by the ASEM SMEs Eco Innovation Center (ASEIC) and has coached the entrepreneurs competing in ECOTHON 2021 and ECOTHON 2022. He is also a Due Diligence Panellist for the Ministry of Education Entrepreneurship Competition. He is also a Certified Lead Auditor for ISO37001: Anti Bribery Management System. He has conducted many

forums and talks on managing corruption and integrity within organizations, both government and private sector.

Ben is expanding Lexer's global footprint by building out the Southeast Asia presence - growing the client base, developing all working operations and helping retailers maximize the value from their customer data.

He has lived in Singapore since 2017. Before Lexer, he established Experian's APAC innovation labs in Singapore for ten and built their consumer data advertising business in Sydney from the ground up.

Ben has a wealth of experience in customer data and the retail space. He loves lightbulb moments when retailers understand what drives their business sales through customer data.

Senior Solutions Consultant

Adobe

Over the last 18 years, Kok Mun has been taking a strategic advisory role for enterprises on their digital transformation development and implementation.

He successfully helped the organizations to elevate their digital experiences for employees and customers in various domains including service management and security operations.

He is currently a Regional Business Head at Freshworks, where he works closely with strategic customers in Malaysia, Thailand and Indonesia on their digital transformation initiatives. Prior to Freshworks, Kok Mun has worked with ServiceNow, BMC Software as well as Accenture as a strategic consultant and analyst for numerous digital transformation projects

Sumana is a Customer Support Agent turned Product Marketer, with over 7 years at Freshworks. She’s passionate about helping businesses deliver exceptional customer experiences. When she’s not helping customers learn more about Freshworks, she likes to explore new cuisines, read fiction, and grow and take care of her plants.

With over a decade of experience in world class consulting firm on digital transformation before joining Alibaba Cloud. Now Benjamin is the lead of retail solutions, incubating new brand programs and having an extensive knowledge and experience in direct-to-consumer (DTC) of "New Retail" Industry Solution. With Omnichannel and Smart Retail being the upcoming trends, Ben help retailers and e-commerce business owners in transforming the brick and mortar of Retail to greater height of success with Alibaba Ecosystem.

Opal is an Associate Partner with McKinsey and a core leader in its Consumer and Retail Practice in Southeast Asia. He focuses on serving Retailers and CPG players on strategy, digital and organization topics. He is currently based in Kuala Lumpur, but has spent time in McKinsey’s Hong Kong and Sydney offices. Prior to McKinsey, Opal spent 6 years in leadership roles with e-commerce/O2O companies including as Country MD, Malaysia at HappyFresh (a Series-D funded e-grocery startup), interim-MD for Zalora in Malaysia, Indonesia and Taiwan, and co-MD of Rocket Internet Hong Kong. He is passionate about helping companies grow by unleashing the potential of e-commerce and omnichannel offerings for their customers. 

Regional Account Manager

Adobe

Kamalanathan Magedran is an industry expert and enthusiast with over 12 years of e-commerce experience in Malaysia. Specializing in Sales, Commercials, and People management, Kamal has a comprehensive understanding of various facets of the industry, from Last Mile delivery to Warehousing, Fulfilment, Enabler, and Solutions. He began his journey with DHL eCommerce, honing his skills in Customer Service before excelling in Key Account Management and becoming Sales Team Manager. Later, he became the Head of Sales and Commercial team at IStore ISend, collaborating with Global MNCs and local SMEs to provide tailored e-commerce solutions. Now, as Country Head at Anchanto, Kamal drives efforts to create awareness and support businesses in the dynamic world of e-commerce.

Mohd Azwan Bin Ahimmat is an award winning director that holds the portfolio of Director of Property and Finance and Director of Marketing & Customer Experience of MYDIN Mohamed Holdings Berhad (MYDIN), Malaysia’s Largest Halal Homegrown Wholesale and Retail Chain. With more that 15 years of experience has given him the edge to drive the leadership of the company for long term success.

Empowering retail revolution, Azwan’s contributions and insights has successfully steered MYDIN market performance with notable achievements in digital marketing and elevations of modern retail and customer experience.

Ramneek Puri is a Sales & Marketing Professional with over 10+ years of experience in leading E-commerce & Retail Businesses. Currently heading E-commerce for Bata Malaysia, Ramneek has been involved in various digital transformation projects for Bata Malaysia (current) & Decathlon Malaysia in the past. He also has experience leading retail & product management for FMCG companies in the past.

Steven Yong is the Senior Manager of Sunway eMall with more than 14 years of experience in business management & merchandising for retail, e-Commerce, O2O industry. Prior to this, Steven has been with other reputable brands such as Padini, Puma, H&M & Astro GoShop.

Ganesh Kumar Nadarajah is the Country Manager and Principal at Eden Strategy Institute in Malaysia. He has a proven 33 years track record in Senior Leadership roles, managing business and strategies, and Financial Control. Previously, Ganesh served as an Executive Director and Group CFO at Farm Fresh Berhad. He co-led strategy formulation and executed growth plans of the business regionally and M & A exercises.

Prior to joining the FMCG company in early 2018, Ganesh was in a leading Malaysian Banking Group (AmBank Group) as the Executive Vice President (EVP). His experience included multiple responsibilities over 19 years, from managing the business, developing strategies, and feasibility assessments to functional finance roles. His notable roles included EVP of Group Strategy, EVP of AmBank’s Consumer Banking, heading the business of all Conventional & Islamic products and Head of Investor Relations. His other key roles included CFO of AmBank (Malaysia) and Head of Group Performance Management. He supported the strategic transformation of AmBank Group post the entry of Australia and New Zealand Banking Group in 2007 and was also the PMO head of then the largest “finance merger” exercise between Arab-Malaysian Finance and MBf Finance over a 2-year period. He has over 12 years of working experience with an international audit firm and a public listed company prior to joining AmBank Group.

Ganesh’s professional speaking and workshop engagements have brought him to Kuala Lumpur, Singapore, Hong Kong, Nepal and the US. Most recently at UNGC’s SME SDG Festival Nov 2022, SME CEO Forum 2022,  the “8th CFO Innovation Malaysia” (Kuala Lumpur) and the “Future CFO Conference – Staying Ahead of the Disruption Curve” (2020). He was awarded “Best of Asia” by the Corporate Governance Asia Annual recognition awards in 2011 and “Best in Malaysia” in 2012, 2014 and 2016. “Most Organized IR in Malaysia”, and “Most Improved IR” at the 7th Annual Best Corporate-Institutional Asia Investor Awards in 2017 in Singapore.  He was previously a Board member of the Malaysian Investor Relations Association (MIRA) (established by Bursa Malaysia). 

He holds a Master of Science in Accounting from the University of Missouri (1989) USA and a Bachelor of Science in Accounting (1987) from the University of Central Oklahoma USA.

Alice serves as the Head of Retail at Malaysian Resources Corporation Berhad, where she continues to make a significant impact. In this leadership role, she oversees the operation management of retail spaces, planning & executing the strategy to ensure optimal tenant mix and driving customer satisfaction.  With over two decades of experience under her belt, Alice has garnered a wealth of knowledge and expertise in various aspects of the retail sector.

Throughout her career, Alice has been associated with esteemed organizations, including HICOM Gamuda, Sunway Pyramid, GCH Retail, Berjaya Times Square, and Mammoth Empire Holding Berhad. Her roles within these companies have allowed her to gain valuable insights into retail operations, property management, and strategic planning. Alice's commitment to excellence and her ability to adapt to the ever-changing retail landscape have been instrumental in her success.

As Chief Commercial Officer, Ng Keng Zhing, or "Keng" is responsible for the development of the sales and marketing teams at KSK Land. His primary focus encompasses spearheading the transformation of digital marketing strategies to reach targeted high net worth investors and property owners in a sustainable manner, as well as developing comprehensive multi-market sales and marketing strategies. 

Prior to joining KSK Land, Keng held key leadership positions in reputable multinational companies. Between February 2021 to November 2022, as Regional Ecommerce Director for East Asia and India at Stanley Black & Decker, Inc., he played a pivotal role in driving digital transformation and enhancing eCommerce experiences across the region. Before that, as the Asia Digital eCommerce Expansion Director for Reckitt, Keng was responsible for establishing the next generation digital and eCommerce operating model for the Asian regional market. During his tenure, he also served as Interim Indonesia eCommerce Director, thereby showcasing his versatility and ability to adapt to different markets. Keng is also a startup angel investor and is a lead investor in the seedrs.com platform.

He holds a Bachelor Degree in Electronics Engineering from the University of York, U.K., as well as a Master of Science in Management from Imperial College London, U.K..

Rizal Azis is a speaker, leadership specialist and a seasoned coach, who brings with him close to 20 years of experience in areas of business strategy and development, organizational behavior, talent and performance management, corporate consulting and office management. Rizal’s forté is in organizational, culture and leadership development training, soft skill programmes, as well as team building. He is a professional coach certified by the International Association of Coaching (IAC) and a member of the Malaysian Institute of Management. He is also a trainer certified by the Human Resource Development Corporation (HRDC).

In recent years, Rizal has devoted his time to the development and delivery of structured learning and development programmes for professionals and business professionals within the Rajah & Tann Asia (RTA) organization, an international legal firm headquartered in Singapore. Education-wise, Rizal holds a Bachelor of Commerce degree in Accounting from La Trobe University, Australia, and a Master of Business Administration (MBA) in Accounting and Finance from Victoria University, Australia.

Rizal has executed trainings for various organizations including Lembaga Pembiayaan Perumahan Sektor Awam (LPPSA), Securities Commission Malaysia, Ambank, Prudential BSN Takaful Berhad, HSBC, CHUBB Securities and a few more in various industries including clients in the Asia Pacific region.

Azidah started her career with AEON in 2007 as management Trainee after completing her 1st Degree in Industrial Physic from UTM Skudai campus. AEON then sent her to Tokyo, Japan to pursue her 6 month training for retails, Delicatessen in 2008. She was then awarded as Sushi Master in AEON Japan and returned to Malaysia to continue her journey in Delicatessen starting from store operation, HQ merchandising and HQ Operation.

She is also a pioneer in Halal establishment & JAKIM certification for Aeon Delicatessen also proudly made AEON Co. (M) Bhd leading in Halal Sushi industry in Malaysia back in 2012. AEON is the 1st company in the retail chain that is certified by Halal JAKIM. AEON also received the Global Halal excellence award in 2020 & 2022. She has also contributed to AEON ASEAN Delicatessen establishment especially in AEON Cambodia & AEON Indonesia.

In 2020, she’s being appointed as Head of Delicatessen in AEON Group including managing the AEON Food Processing Centre. AEON Food Processing Centre is a HALAL certified processing center which produces semi and also finished products to supply across all AEON & AEON Big outlets in Peninsular Malaysia. Ensuring the business sustainability, daily operations, daily supply’s from Processing Centre as well as ensuring the food quality & safety are always at the best for customers at all outlets, is her main role and she always believed ; delivering the experience is more important than just a product.

With over 20 years of experience in the retail space, she has witnessed the transformative journey from traditional brick and mortar businesses to the booming e-commerce era, to now manning the helm with social commerce. Today, Kho Min-Jee presides as the CEO of NH Prima International, a Group that founded the renowned modest fashion and lifestyle brand that is one of the leading players in the modest fashion industry - Naelofar. With her extensive knowledge and expertise in the retail space, Kho Min-Jee has cultivated a remarkable ability to build and sustain brands that thrive on storytelling and creating captivating experiences for customers. Her meticulous commitment to operational excellence as well as her keen eye as a business strategist has propelled her to success, enabling her to strengthen the brand positioning of each retail company she has taken under her wings. Her professional journey has included her role as the Founder and Owner of a boutique marketing and events agency where she consulted and assisted brands with their Marketing strategies, with a roster of clients ranging from Nescafe, Lancome, DeGem to Dunhill and Christian DIOR just to name a few. She has also worked with international retail giants from CottonOn to premium luxury brands such as Gucci.

Over the past decade her experience with building one the leading modest fashion brand The dUCk Group is where she truly made her mark in this industry. Min-Jee was the General Manager of The dUCk Group and was one of the pioneer members and key strategists in growing the brand. The success stories of The dUCk Group truly exemplifies ‘delivering an experience’ which led to a strong brand equity over the modest demographic, turning customers to lifelong advocates.

Over the past 3 years, Min-Jee has been leading an extensive team at Naelofar as its CEO, lending her expertise to its operational excellence, customer journey, brand marketing as well as the product development department. She continues to advocate the delivery of consistent and seamless experience across all touchpoints, whether in-store, online, or through customer support, reinforcing the brand's reliability and building trust and delighting customers with a memorable experience. When she's not busy steering the ship at Naelofar and conquering the modest fashion world, Min-Jee also finds joy in a range of hobbies that’s as diverse as the person, including snowboarding, gardening and playing the piano.

Eng Hooi is a learning and development practitioner and ICF Professional Certified Coach (PCC). His career began as a sales trainer for few international retailers, and he has extensive experience operating a retail academy and designing retail training programmes.

He is also a former head of organization development and global master coach for a major technology firm in Asia, where his key mandate is to develop talents and learning strategies for organizational development and also to create a coaching culture for future growth.

He is currently the President of Malaysia's largest coaching association, the Malaysian Association of Certified Coaches." He is also an author of his first book “Building a Sustainable Coaching Culture, A Step-by-Step Guide to Coaching Culture Implementation” and he was recently awarded the Silver Award by CoachAwards for "Best Internal Coach 2022."

Evelyn Lee is the Head of Marketing at Secret Recipe Cakes & Café Group which also owns Hokkaido Baked Cheese Tart, Pasta Crafters and Urban Food Club. With over 15 years of experience in the F&B industry, she has developed a strong understanding of the market and an immense knowledge of effective marketing strategies that have resulted in a proven track record of awards for Secret Recipe; namely, ‘Brand of the Year by World Branding Awards from London, Kensington Palace’ and ‘Best Brand Platinum Award by SOBA’ for 2018, 2019 and 2022 in a row. Prior to her stint in Secret Recipe, she was the Marketing Manager for Classic Fine Foods which is a leading gourmet and ingredients supplier in Malaysia. During the height of the third wave coffee movement, together with illy caffe, Evelyn helmed the opening of the first coffee training school in South East Asia, Universita del Caffe Della Malaysia.

Passionate, full of vision and with her strong drive, Evelyn empowers her team by pushing their creative limits, believes that solid execution plans are key and embraces challenges head-on to achieve successful marketing goals.  With the ever-progressing digital world, Evelyn also believes that the key to success is by maintaining relevancy and adopting different strategies to excite new customers while retaining existing ones. Striving for excellence coupled with consistent delivery is Evelyn’s daily mission.

Marc-Antoine comes with 15 years of experience in helping companies achieve digital transformation. Marc-Antoine has been involved with many Customer Experience tech platforms and has a strong background in what is now called Marketing Technology.

Fang Min Lim, is an accomplished professional with over two decades of experience in the tech industry, specializing in cloud technology. As the Regional Director for Asia, Fang Min has played a pivotal role in driving growth and innovation in the region.

With a deep understanding of the product life cycle management and development, Fang Min has successfully led numerous projects from conception to delivery, ensuring streamlined processes and optimized outcomes.

Fang Min’s strategic approach and ability to identify emerging trends have been instrumental in helping organizations leverage cloud technology to gain a competitive edge. He has a proven track record of delivering innovative solutions that align with business objectives and drive sustainable growth.

Fang Min's dedication to excellence, coupled with his strong leadership skills, has earned him recognition as a trusted advisor within the industry. His ability to build strong relationships with stakeholders at all levels has been key to his success in driving customer satisfaction and long-term partnerships.

Head of Partnership and Customer Experience

Ahh Yum by Kampong Kravers.

Ostwin Paw is the Sustainability & Impact Officer and also the office bearer of Corporate Social Responsibility Wing of Alpro Group as The CEO of Alpro Foundation.

Being curious and passionate with people interactions, he started with Alpro in the Engagement Wing as a Customer Acquisition Manager to expand the numbers of members through membership recruitment campaigns and activities. With several carefully planned membership campaigns initiated throughout the years, the numbers of membership have increased by 3 folds within a span of 2 years.

He is most interested in bringing care to the community and has been doing so since his teenage days and has accumulated 20 years of experience in serving the underserved community. He believed that consistent care towards a cause is a sustainable practice that organizations should follow and thus, since 2019, he and his team of committed members started The Growing Stars Project to bring students from financially challenged families back to school by covering basic schooling expenses for the students. In 2020, he and a group of interns started a fundraising campaign by selling “Dream and Shine Bright” T-shirts and raised more than RM160,000 within a month.

Since then, gaining more execution capacity, Ostwin and his team spearheaded another 2 more Major Community Empowerment projects, the Alpro Safe Medication Disposal Programme to provide safe medication disposal access for members of the public and providing Oral Nutrition Support for bedridden patients and accumulated savings for the beneficiaries amounting to RM11 million till date since 2019.

These 3 community projects have earned a Gold Award and a Platinum Award for Best in CSR Category from The Star Outstanding Business Awards (SOBA) for 2019 and 2021 which contributed to winning Alpro’s first Malaysian Business of The Year Award for 2021.

Ostwin believes in continuous upgrading, acquiring and sharing of new knowledge, he is a certified Neurolinguistics Programming Practitioner (NLP), and also an internationally certified Laughter Yoga Teacher by the Founder of Laughter Yoga in Bangalore, India.

He has conducted numerous training and youth camps for organizations such as Rotary International District 3310, United Nations High Commission for Refugees, and multiple NGOs, he has clocked in more than 600 training hours as a trainer.

Vice-President of Marketing & Growth

ZUS Coffee

Bernard is a seasoned marketing professional and expert in building impactful brands. He is currently the Country General Manager of Zenyum, a brand channeling tech and innovation to revolutionize the dental industry. As the former Marketing Director at foodpanda, Bernard has a track record of launching nationwide award-winning campaigns across Asia Pacific. His innovative approach, combined with his actuarial background, allows him to create personalized experiences that resonate with audiences. Prior to that, Bernard has been in strategic and leadership roles across prominent companies such as Accenture, Citibank and Hong Leong Assurance. He has always been passionate about growth strategies that also help businesses develop purposeful and socially responsible brands that make a positive difference in society.